1. If an App was a Journey
https://jgthms.com/web-design-in-4-minutes/
2. Lights comes from above
3. how to get more clickthrough front button - slight shadow
- interactive buttons
- function comes before form
- round things tend to be buttons -rounded buttons
- add a gradient and shadows
- having a drop shadow - always not need
4. start with only monochrome - black and white don't start with complexity
5 Make text visible on Images
Refs
https://uxplanet.org/golden-rules-of-user-interface-design-19282aeb06b#.kfznrp77q
https://teehanlax.com/story/medium/
https://medium.com/@TGines/designing-user-interfaces-for-your-mother-dd45ec50f7b0#.j4bcs8rto
source - London App Brewery
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