Colours
First, think about the colour you want to use?
RED - love, Intensity, energy
YELLOW - joy, intellect, attention
GREEN - freshness, growth, safety
BLUE - stability, trust, serenity
PURPLE - Royalty, wealth, feminity
Combining Colors
Use colour wheel
Analogous colours
Complementary colours - good for logo design / not good for interfaces
split colours
Triadic colours - outdated
Monochromatic - trend
Tools for colour pallets
Color Hunt:
Flat UI Colors:
Material Palette
https://www.materialpalette.com
Color Zilla
Interesting facts about colour pallets
https://uxplanet.org/create-emotion-with-color-in-ux-design-446a3766b085#.833er7ned
Typography
Serif - Having corners - by ancient times
- Old style - Adobe Jenson
- Transitional - Times New Roman
- Modern - Didot
- Slab-Serif - American Typewriter - Newspaper printing
San serif - Modern than Serif
- Grotesque - New Gothic
- Neo Grotesque - Helvetica
- Humanist - Gill Sans
- Geometric - Futura
consider about open spaces
- Give headings in serifs and body in san serif or vice versa.
- Do not give the same style for both headings and body.
- do not use too many fonts
- only use good 2 different fonts.
Tools
- WhatFont - Chrome and Firefox extension
- Font Squirrel - Free
- Sky Fonts - Macs
Refer
- https://medium.com/product-design-ux-ui/26-digital-typography-rules-for-beginners-a04c6a5aaff3#.10tgnccvf
- https://medium.com/thinking-design/xd-essentials-typography-in-mobile-apps-7048abfb1cc5#.tu3y5hv6z
- https://www.canva.com/learn/typography-guide/
- https://www.fastcompany.com/3028971/whats-the-difference-between-a-font-and-a-typeface
Source - London App Brewery
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